Focus Groups
Qualitative Information from your Employees
Our focus group process, the Great Place to Work® Trust Audit©, provides targeted intelligence from employees on the strengths and opportunities found in your organization. Our interpretation of results, based on the Great Place to Work® Model© directs your efforts at strengthening your workplace culture to improve productivity and profitability. Use this tool with the Trust Index© to enhance survey results, or as your primary assessment. The Trust Audit© Focus Groups:
- Reveals how your employees perceive and experience the workplace
- Consists of expertly run focus groups conducted by one of our consultants
- Collects detailed data on workplace interactions and experience
How It Works
- Focus groups typically include 10 to 12 participants and run for 90 minutes
- Employees within each focus group are drawn from the same level within the organization, so that supervisory relationships won't color the findings
- Our experienced moderators facilitate a conversation about the company's strengths, challenges, and opportunities for improvement
- As a third-party provider, we create an open, safe, and comfortable environment in which employees candidly discuss their experiences and perceptions of the workplace
What You Get The Trust Audit© pinpoints what strengths employees see in the organization and what behaviors are limiting your organization's success. One of our consultants works with you to communicate the findings and identify the actions you can take to address challenging situations. You'll receive:
- Recommendations for actions that you can take over the next six to twelve months to transform your workplace
- Our analysis of the focus group data, presented in terms of the Great Place to Work® Model©
- A summary of focus group sessions with representative employee comments
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