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| CREDIBILITY |
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| | Charles Schwab & Company |  | President/CEO:Mr. Charles Schwab | | 17961 employees | | HQ: San Francisco, CA | | www.schwab.com |
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| At San Francisco-based Charles Schwab & Co., the world's largest discount brokerage firm, innovative communication practices help insure that senior leaders' clear vision for where the company is going is heard by all. |
| Co-CEO Dave Pottruck frequently sends all-employee e-mail messages to comment on Schwab's business and market developments, put competitors' moves into context or share his feelings about various aspects of Schwab's culture. Roundtable discussions, employee surveys, focus groups, and Q&A sessions in each meeting are vehicles for managers to solicit feedback from and share information with employees. By keeping employees informed and inviting them to contribute their thinking to the business, Schwab encourages employee participation in achieving business goals. |
| Schwab's "Six, Five and You" business strategy takes this a step further. Unveiled at a Town Hall meeting, the "Six, Five and You" program is backed up with a website so that employees can monitor the company's progress against six priorities and five imperatives. |
| Management's credibility is also demonstrated through programs like Workplace Solutions, a problem solving resolution program that includes an open door policy, an appeal process, an ombudsperson, and a compliance hotline. |
