At QUALCOMM, "Innovation" tops the list of company values and is fully integrated into everything they do. Short stories, recruiting messages, an internal innovation network for sharing ideas, and messages from CEO Paul Jacobs are all used to spread the word about the importance of innovation. The effectiveness of these two-way communication practices allows QUALCOMM employees to understand how innovation impacts both the success of the business and their own professional growth and development within the company. Managers are skilled at listening to and empowering employees and believe that debating and advocating for new ideas cultivates a healthy intellectual environment. Specifically, their QIN (QUALCOMM Innovation Network) program enables employees to voice their ideas, enhances the innovative culture at QUALCOMM, and ultimately develops ideas that will benefit the business, and support innovation as a QUALCOMM "way of life."
"Qualcomm has the clearest vision, and most consistent behavior in executing that vision, of all of the companies for whom I have worked. Top management does not insult its employees with platitudes or slogans. Instead there is clear communication of direction and expectations." - QUALCOMM employee |
