Using Leadership Communication to Build Employee Trust

Learning lessons from the FORTUNE 100 Best Companies to Work for®

Great Place to Work’s Drew Trapp Goldstein will be delivering, “Using Leadership Communications to Build Employee Trust” at the 8^th annual Strategic Internal Communications conference: How to Use Social Media & Traditional Communications to Engage Employees, Drive Performance and Add Value.

Communication has always been important in building trust, but transparency is even more critical now in the age of social media. If you have a high-trust workplace and strong communication practices, employees present themselves to the masses as brand ambassadors. Every time leaders interact with employees, no matter how big or small, it is considered an opportunity to build or break trust. Trust cannot be established without intentional and meaningful communication to create a great workplace, and subsequently drive better business results. People are communicating more and more both internally and virtually, and employees are craving a sense of community.

Using examples from Great Place to Work and the FORTUNE 100 Best Companies to Work for®, you will learn how to:

• Understand best practices (authentic, transparent, listening techniques, etc.)
• Communicate practices as a trust-building opportunities
• Sustain relationships through two-way communication

• Increase communication, even in uncertain times