Organizations focus on culture and/or come to experts for support for different reasons. Some enjoy the competition of getting on a 100 Best Companies to Work For type of list; others desire the notoriety of being recognized as a great workplace in order to aid with recruitment; others simply believe focusing on culture is the right thing to do.
The landscape of business is changing. Everyone in an HR or people function knows it. By 2020, the U.S. will have 1.5 million too few workers with college or graduate degrees and fifty-six percent of U.S. employers believe this talent shortage has a medium to high impact on their ability to meet client needs.