Hannah Elise Jones -
June 3, 2016
Competitive Advantages in Attracting and Retaining Talent
The landscape of business is changing. Everyone in an HR or people function knows it. By 2020, the U.S. will have 1.5 million too few workers with college or graduate degrees and fifty-six percent of U.S. employers believe this talent shortage has a medium to high impact on their ability to meet client needs. On top of the already lean pool, more than 2.7 million people in the U.S. are voluntarily quitting their jobs each month, and this number is steadily rising—making the prospect of keeping talent dimmer as well.
The urgency of the need to attract and retain talent is not lost on many, and it is an important priority for all organizations. However, for some smaller companies the prospects may seem even more daunting.
According to a study of HR departments at the best companies to work for completed by Great Place to Work®, the total HR Function head count by employee size was reported as:
With numbers like these, the task for small business can look overwhelming. Your team feels too small to tackle many of your organizational challenges, let alone spend enough time and energy recruiting new employees. It likely feels as if you will never be able to offer the same perks as larger companies, and therefore never gain the traction you need to get your name out there.
From this perspective the competition looks fierce, and the outlook pretty bleak. But there are a number of other ways that smaller companies compete with and surpass large organizations when it comes to talent recruitment. Leveraging these strengths can help organizations find and keep the talent they need to thrive, regardless of their size.
Advantages Among Small and Medium Sized Organizations
One challenge smaller companies face is finding ways to make their often-times lesser known brand a more alluring choice than the familiarity and prestige of big company brands. They have to deal with the fact that they may not always be able to offer the highest pay, or valuable stock options. And yet, when it comes to attracting great people, they are genuine contenders. Here are some of the ways smaller companies can use their size to their advantage in the war for talent:
The Best Small and Medium Sized Workplaces
Organizations on the 50 Best Small and Medium Companies to Work For list face many challenges, like all small companies do. Regardless of challenge, these companies have been successful not only in attracting the talent they need to grow, but also in developing the culture they need to retain employees and be truly competitive with organizations of all sizes.
Does your company have what it takes to become a Best Small and Medium Workplace? Register here before June 18th to find out!
Hannah Elise Jones is an analyst at research and consulting firm Great Place to Work®.
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