In conjunction with the release of our Strategic HR Partnerships Best Practices Report, APQC is conducting a series of interviews with people who have experience with the topic of strategic HR partners. This third post in the series features China Gorman, CEO, Great Place to Work® Institute and author of the HR blog series chinagorman.com, sharing her views on the topic of strategic HR—why it matters and how HR can become more strategic.
In a recent report by Universum, a tactical view of how organizations are attracting talent and combating problems is given with some fresh insight. The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. Respondents represented a variety of industries and job functions with more than 50% working within HR, 16% being the CEO of their respective organization, and 23% working for organizations with more than 1000 employees in the country. Universum’s report starts by posing a necessarily blunt question to its readers, “How long have executives argued over the need to make talent attraction a corporate strategy rather than an HR strategy?” Point taken, talent acquisition remains an ongoing point of struggle for organizations, but is a critical strategy for organizations to remain competitive.