Finding purpose at a job has always been important for human beings, yet recent studies have found that a sense of purpose in one's work is becoming an increasingly important priority. For example, one study of 18,000 Gen Y members found that a sense of purpose in one's work is actually a stronger predictor than pay as to whether they will stay at a company and recruit their friends
The landscape of business is changing. Everyone in an HR or people function knows it. By 2020, the U.S. will have 1.5 million too few workers with college or graduate degrees and fifty-six percent of U.S. employers believe this talent shortage has a medium to high impact on their ability to meet client needs.