Healthcare Hiring: Why Employer Reputation Matters

Healthcare Hiring: Why Employer Reputation Matters

12 days of great ratedHiring is hard. Finding the skillset to match the job and the personality to match the culture are among the most critical decisions managers make. And in healthcare, organizations face the added challenge of replenishing the ranks of nurses and doctors in an extremely competitive labor market.

Providers proudly advertise their exceptional patient outcomes and unique approaches to treatment. At the same time, many top organizations are also realizing the importance of expressing their commitment to the employees who provide that care. With 1 million nurses and about a third of all doctors reaching retirement age in the next 15 years, it's never been more important for great employers to communicate the respect, personal support and advancement potential their organizations can offer.

Promote Your Workplace Culture and the Reputation that Comes With It

Winning a spot as one of Fortune’s 100 Best Companies to Work For in America is the creme de la creme of workplace recognition. Companies that have earned that kind of award should put it front and center on all content job seeker are likely to encounter. OhioHealth and WellStar Health, for example, put a badge identifying their 100 Best distinction prominently on their career sites. Of course, awards can only capture so much. Plenty of additional companies also boast exceptional employee sentiment worth sharing with potential hires. Hoag Memorial Hospital Presbyterian, for example, offers a wealth of information on what employees say about its workplace by providing job seekers a link to its Great Rated! review directly from the organization's career page. Even though their accolades may differ, Great Rated! companies all benefit from the way they demonstrate their commitment to transparency for job candidates.

Spread the Word

12 Days of Great RatedSocial media channels give healthcare organizations the opportunity to build relationships, not only with job seekers, but also with the communities where they operate. Just as potential candidates want to know what kind of culture a health care employer can offer, patients also seek out providers where they can find consistent operations and happy staff members. Houston Methodist posts Facebook updates and tweets that offer a behind-the-scenes picture of how the organization is run. The trusted, employee-provided data from a Great Rated! review can offer a wealth of that type of inside information to share. Additionally, the review offers an option to integrate feeds from a company's social media directly into the page, as well as the option for the workplace review to be embedded directly into a company's Facebook page.

Put Job Ads in Context

It can be hard for even the best employers to stand out on crowded job websites or to humanize the workplace depicted in employment ads. One tool leveraged by providers like Baptist Health South Florida and St. Jude's Hospital is to customize the job notices that run alongside their Great Rated! reviews. This puts their jobs in front of people serious about researching a company's culture while giving interested job candidates an immediate idea of the open positions they might be suited to fill. Customizing this element of the review also gives organizations more control to prioritize their most critical positions.

Offer a Call to Action

At Miami Children’s Hospital, nearly nine in ten team members surveyed by Great Rated! feel they have the chance to engage in meaningful work. This feedback gathered by a trusted third party can prove a real incentive for professionals wanting to work alongside colleagues who value a strong sense of purpose in their jobs. In addition to the employee comments and survey scores, Miami Children's goes a step further with its Great Rated! review by adding an additional page of content. There, potential candidates can easily find a range of multi-media, jobs descriptions and other useful information directly from the hospital.

Whether it's through social media, customized job postings or accomplishments promoted on a company's career website, more health care organizations are realizing the importance of sharing what their workplaces offer online. As they do so, spreading the word about the best aspects of their culture can illustrate the value of their brands for job seekers and patients alike.


Eager to show off what makes your workplace great? Register here for a free, interactive webinar with Great Rated! CEO Kim Peters and Great Place To Work’s Chris Culkin sharing best practices examples of how employers are promoting their Great Rated! reviews.