Great culture doesn’t happen by accident. It thrives when companies apply the same data-driven approach to culture that they do to other key drivers of their business success.
Great Place To Work’s employee engagement survey software measures more than just engagement — it captures the full employee experience, delivering detailed, reliable data and unlocking meaningful insights about your employee experience.
There’s a clear, tangible relationship between your culture and your company’s performance. At companies that embrace the Great Place To Work Model™:
Stocks at publicly traded Certified companies outperformed the market by 19% over the four-year period ending in 2023.
Employees at Certified companies are 46% more likely to say they give extra effort and 34% more likely to say they adapt quickly to change.
Employees at Certified companies are 38% more likely to say they plan to stay at their company for a long time.*
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"As our Great Place To Work Trust Index score has gone up, so has our profitability."
— John Burke, CEO Trek Bicycles
Whether you are at the beginning of a culture journey and curious about how your employees feel about your company, or you are committed to continued culture improvements, our employee experience survey and platform can lead the way.
Our employee survey software is the result of decades of data collection and analysis in partnership with thousands of companies. It reveals your culture's strengths and opportunities so that you can take action and compare your results to relevant benchmarks.
Culture isn’t static — it responds to economic pressures, workforce changes, and events like mergers and acquisitions.
As you continue to survey employees over time, the Trust Index Survey shows you how your culture shifts in response to these changes.
Seeing the data helps you quantify the impact of your culture strategy, showing where to double down, change course, or grow to meet your goals.
Leaders at thousands of companies — including all of the Fortune 100 Best Companies to Work For® — have recognized the impact that culture has on productivity, employee retention, and profitability.
They continue to partner with Great Place To Work because they know how critical the Trust Index Survey is to sustaining their strong cultures — and how those cultures fuel happier teams, better ideas, and stronger business results.
The best employers attract and retain top performers by obsessing over the employee experience. They also rely on employee experience software from Great Place To Work® to measure, benchmark, and improve employee satisfaction.
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Powered by our proprietary Trust Index, easily survey your employees using the Great Place To Work Trust Index Survey to better understand your workplace culture.
Using data-backed insights, you will be able to make more informed decisions and get a benchmarked view of your organization, creating a thriving culture.
Great Place To Work Certification evaluates workplace culture from the perspective that matters most — the employee — providing a clear signal to the world about your culture and commitment to employee experience.
Once Great Place To Work Certified™, companies are automatically eligible for lists in Fortune & PEOPLE, earning recognition for the culture you built.
John Burke
CEO, Trek Bicycle
(Customer since 2010)
In broad terms, the Great Place To Work Trust Index Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five focus areas of a high-trust company culture through 60 statements and two open-ended questions. Three of the focus areas are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two focus areas measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.
These five focus areas create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research to outperform their competitors in recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.
Our Trust Index™ Survey platform is designed to support a wide range of feedback collection needs. You can use it to gather insights from various groups across your organization — whether you’re running engagement surveys, onboarding feedback, pulse checks, or other internal assessments. This flexibility allows you to include different types of workers depending on your goals, such as contractors, interns, or even franchise employees in some contexts.
However, the criteria for Certification eligibility are more specific and must be followed closely. If you’re unsure how to best capture feedback from various populations within your organization, or if you have any other questions, our team would be more than happy to talk to you.
To be eligible for Certification, you must include all indivduals who are legally employed by your company, paid directly by your company, and classified under one or more of the following at the time of survey launch:
Important: Failure to include any eligible group — whether intentionally or inadvertently — or failure to invite the required number of employees will result in disqualification from Certification and Best Workplaces™ list eligibility.
Do not include individuals who are not legally employed by your organization at the time of survey launch, such as:
Empower your organization with actionable insights, improved employee retention, and a stronger culture. Ready to see the difference?
* Source: 2024 Certified Companies—Based on over 1.3 million employee survey responses from US companies certified between January 1 and December 31, 2023—compared to Average US Companies, drawn from over 4,400 survey responses in GPTW's July 2023 US workforce market study
