Certification
Are your top candidates choosing other companies?
Great Place To Work Certification can enhance your competitive advantage and help you recruit top talent
Why get Certified?
Fill your recruitment pipeline.
Stand out from the crowd and attract top talent with trusted, unbiased proof that you deliver the experience that discerning candidates are looking for.
Earn awards and publicity for your company culture.
As a Certified company, you'll be eligible over 200+ European Best WorkplacesTM lists as well as a coveted spot on the Fortune 100 Best Companies to Work For in Europe®.Enhance your company culture so your people stay for longer.
Our science-based methodology helps you to identify and improve the weaker areas of your company culture – helping you to deliver a work experience that your people won’t want to leave.
The only global culture management solution.
Launch multinational employee surveys in over 50 languages across 170 countries. Add unlimited customised survey content across regions or global divisions.
Take the first step towards a thriving workplace
Tell us a little about your company and someone from our team will be in touch soon.
*Subscription and platform fees apply
Thanks for reaching out!
We'll contact you shortly to get started.
"The value of this recognition has been instrumental in our recruiting efforts, retention, and credibility with our customers and partners."
"The Trust Index benchmarking data has been invaluable to us. This helps us show where we are leading, where we are competitive, and where we are falling behind, and informs our strategies for driving improvements."
"Participating in the Great Place To Work recognition program delivers positive brand recognition worldwide. It provides a competitive advantage for us and drives our credibility with customers, suppliers, investors, and shareholders."
Join the ranks of Great Place To Work® Certified™ workplaces.
What you get.
Eligibility for national press coverage and recognition on our 200+ European Best WorkplacesTM lists - including the Fortune 100 Best Companies to Work For in Europe® List.
Certification badge to use on your job advertisements and your website, as well as a company profile on our website — providing your job candidates with trusted, third-party validation of your fantastic company culture.
Access to exclusive Certification resources, including a marketing & press kit, downloadable social media assets, and more.
What is Great Place To Work Certification?
Great Place To Work Certification recognises employers who create an excellent employee experience.
Certification is a two-step process, which includes surveying your employees and completing a short questionnaire about your company.
Because employee feedback and independent analysis determine the survey scores, Certification helps job seekers identify which companies genuinely offer a great company culture.
Certification gives employers a recruitment advantage by providing a globally recognised and research-backed verification of a great employee experience.
Get Certified today to attract top talent, build your employer brand, and deliver business results.
Learn MoreOrganisations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organisationsinvaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Trust Model™ offers an unmatched opportunity to identify what’s happening within your organisation. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification has many benefits, including:
- Better recruitment metrics such as offer acceptance rate
- Higher business profitability
- Automatic Best Workplaces ™ award eligibility
- Greater employer brand awareness
- Improved employee trust
- Higher rate of employee retention
- Greater employee pride in the company
- Recognition for having great people managers and leaders
Great Place To Work Certification criteria are the global standard for quantifying and benchmarking the employee experience. Using the Great Place To Work Trust Model and the Trust Index Survey, Certification evaluates workplace culture from the perspective that matters the most — the employee — offering the most comprehensive picture on the market of the internal health of an organisation.
To be considered for Certification, organisations must have 10 or more employees and must complete a two-step process:
- Survey employees with the Trust Index Survey.
- Complete the Culture Brief™, a company questionnaire.
Positive employee responses to the Trust Index Survey i.e. four and above on the five-point scale) are averaged to provide an organization-wide assessment of culture: the Trust Index. Companies that score above the current threshold become Great Place To Work Certified.
Surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent feedback from the company’s full population.
To earn Great Place To Work Certification, the average score across your survey results must show that approximately 7 out of 10 of your employees are having a consistently positive experience at work.
Once you are Certified, you will receive an email from us with access to your survey scores, digital Certification badge, a toolkit of social media images, and press materials with shareable content. As an extra benefit, your organisation will be automatically eligible for over 200 Best Workplaces awards throughout the 12 months that your Certification is valid.
In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organisation and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organisation: pride and a sense of belonging.
These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research to outperform their competitors in recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organisation. Employee scores are averaged to provide an organisation-wide assessment of workplace culture: the Trust Index score.