Research Report
Unlocking Potential For All
The power of active listening and co-creating the employee experience at Synchrony

About the report
Forward-thinking boards of directors and executives understand that employees’ work experiences are directly connected to business success.
This is true for companies of any size or industry, public or private.
In this report, we uncover how Synchrony, No. 2 on the 2025 Fortune 100 Best Companies To Work For® list, redefined leadership by embracing new behaviors and mindsets, such as vulnerability, to fuel enormous business success.
By deeply listening and asking for feedback, Synchrony’s leaders create a trusting culture that meets employees’ needs at all levels, which has led to lower turnover, increased applicants, and stronger revenue.
Synchrony exemplifies the Great Place To Work Effect in action: Leaders shape the employee experience, which in turn shapes the culture, and that culture drives performance.
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Learn how redefining leadership improves the employee experience and fuels business performance.
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By focusing on leadership behaviors, feedback, real-time coaching, and co-creation, Synchrony was able to achieve business results over a three-year period, including:
+ Stock price doubled
+ Voluntary turnover at all-time low
+ Job applications up by 30%
Report Highlights
- Leadership: Discover how Synchrony’s leaders have embraced vulnerability and continuous feedback to build deeper connections with their teams
- Active listening: Understand how active listening goes beyond surface-level interactions in manager one-on-ones, which has led to meaningful changes and innovations
- Co-creating innovation: See how involving employees in decision-making processes has led to a significant increase in new product ideas
In Conversation: Journey to Excellence with Synchrony
From our Summit main stage, Brian Doubles, President and CEO and Laurel Richie, Board Member, share insights on redefining leadership behaviors, prioritizing employee engagement, and fostering a high-trust, high-performing environment.