Certification Nation Day 2025

Certification Nation Day is our annual global celebration dedicated to recognizing what it means to be a great workplace. It’s more than just a celebration — it’s a day of action. A chance to spotlight what makes your organization special, recognize your people, and share the ongoing journey that makes your organization a great place to work.

EARN CERTIFICATION

Anyone can claim a great culture. Only Certification proves it. Here’s what earning Great Place To Work® Certification™ unlocks:

Stand out with trusted, third-party validation of your employee experience
Access data-driven insights that help drive key business outcomes like employee retention and recruitment.
Gain year-round visibility through ongoing campaigns like Certification Nation Day and Great Place To Work promotions
Earn eligibility for 20+ Best Workplaces™ lists, including Fortune’s most respected rankings

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What is Great Place To Work Certification?

Great Place To Work® Certification™ isn’t just a badge- it’s proof.
Backed by 30+ years of research into what makes a truly great workplace, Certification is grounded in the trusted Great Place To Work® Model™ the gold standard for measuring culture.

Through a rigorous process that includes an employee engagement survey and a quick review of your workplace practices, Certification captures the voices of your people - their trust, respect, and connection to your organization. Real experiences. Real results.

Earning Certification shows that your culture isn’t just a talking point - it’s a strategic advantage. And when you continue to earn it year after year, you send a powerful message: your people come first, and that commitment isn’t going anywhere.
Certification doesn’t just celebrate your culture- it puts it on the map.

Earn Certification

“We always had a hunch that we were on to something special, but it wasn’t until our partnership with Great Places To Work that we had the data to back it up.”

Moe Rice

“It's a great idea and an opportunity to continue celebrating being an employer of choice.”

Jessica Thompson

“I just loved the connection to other Certified companies. It's a community.”

Anessa Russo

“Great Place To Work Trust Index Survey was a game-changer for our culture and our work.”

Moe Rice

“I loved seeing the engagement on social media. It was a great opportunity for us to remind people about our Great Place To Work Certification.”

Brittany Emond

“I love that companies around the world can join in from wherever they are to celebrate! Overall, it was such a fun experience, and we look forward to celebrating, year after year, with all Certified companies!”

Michelle Piccirillo

Why join Certification Nation Day 2025?

It’s more than a celebration — it’s a call to action.

Strengthen team bonds and rally around the culture you’re building together
Attract top talent with authentic, purpose-driven stories that highlight your employee experience
Bring your values to life by showing how you support, recognize, and invest in your people
Connect with a global community of Certified companies leading with trust and purpose
Demonstrate culture as a business strategy — to your employees, stakeholders, and the world