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National List Badge Guidelines

The national list badge is awarded to companies who have achieved the top scores in a designated country.
The full blue box coloring indicates a national list badge.

National List Badges

In the US market the national lists are:
  • Fortune 100 Best Companies to Work For®
  • Fortune Best Big Companies to Work For™
  • Fortune Best Small & Medium Workplaces™

US National List

List Badge Alignment & Spacing

The national list badges have been designed in this square format with the Great Place to Work® logo placement in the bottom left corner. The top half of the badge is where list titles and list names will be typeset. The bottom right corner is reserved for country names and year.

Grid Alignment

Grid Alignment3

Clear Space

Clear Space

The grid shown in the above example displays the minimum area to be kept clear from any graphics or other interference. This area is directly related to half the height of the box container (x) and surrounds the brandmark at the furthest point on each side.

Color

Shown below is the only approved color option for the national list badge.

Primary 4

Primary

Our primary and default color option for light colored backgrounds is GPTW Navy.

HEX 002171

PANTONE 662C
R 000 /  G 033 / B 113
C 100 /  M 094 / Y 025 / K 019
HEX #002171

HEX E6000

PANTONE 185C
R 230 / G 000 / B 000
C 003 / M 100 / Y 100 / K 000
HEX #E6000

HEX 51D0FC

PANTONE 299C
R 081 /  G 208 / B 252
C 055 /  M 000 / Y 000 / K 000
HEX #51D0FC

Badge Usage

To maintain consistency throughout our identity application it is essential that our brandmarks are never altered in any way. Please keep in mind that the integrity of the Great Place to Work® brand is diminished when the brandmarks are used incorrectly. It is essential that all of our brandmarks are always reproduced from the master artwork.

Do not alter color
DO NOT

Alter the color, or use any other non-approved colors.

Do not rotate

DO NOT

Rotate or create any dynamic composition with the national list badge.

Do not outline
DO NOT

Add a stroke or outline to the mark or interior type.

Do not add drop shadow
DO NOT

Add a drop-shadow or outer-glow to the national list badge.

Do not remove container
DO NOT

Remove the type from its container or alter the container color.

Do not stretch

DO NOT

Stretch or alter the national list badge type or container.

Do not alter shape2x
DO NOT

Alter the containing shape of the national list badge.

Do not skew
DO NOT

Skew or put the national list badge on any kind of perspective rendering.

Do not tile
DO NOT

Tile or create any type of pattern with the national list badge.

Do not modify
DO NOT

Alter or amend the language on the national list badge.

Category List Badge

Usage Guidelines

GPTW List Badges2