National List Badge Guidelines
The national list badge is awarded to companies who have achieved the top scores in a designated country.
The full blue box coloring indicates a national list badge.
In the US market the national lists are:
- Fortune 100 Best Companies to Work For®
- Fortune Best Big Companies to Work For™
- Fortune Best Small & Medium Workplaces™
List Badge Alignment & Spacing
The national list badges have been designed in this square format with the Great Place to Work® logo placement in the bottom left corner. The top half of the badge is where list titles and list names will be typeset. The bottom right corner is reserved for country names and year.
Grid Alignment
Clear Space
The grid shown in the above example displays the minimum area to be kept clear from any graphics or other interference. This area is directly related to half the height of the box container (x) and surrounds the brandmark at the furthest point on each side.
Color
Shown below is the only approved color option for the national list badge.
Primary
Our primary and default color option for light colored backgrounds is GPTW Navy
Alternative Color Option
Black and white color may be used by customers on a limited basis, such as when printing on black and white when color is not an option.
Badge Usage
To maintain consistency throughout our identity application it is essential that our brandmarks are never altered in any way. Please keep in mind that the integrity of the Great Place to Work® brand is diminished when the brandmarks are used incorrectly. It is essential that all of our brandmarks are always reproduced from the master artwork.
Do Not
Alter the color, or use any other non-approved colors.
Rotate or create any dynamic composition with the national list badge.
Add a stroke or outline to the mark or interior type.
Add a drop-shadow or outer-glow to the national list badge.
Remove the type from its container or alter the container color.
Stretch or alter the national list badge type or container.
Alter the containing shape of the national list badge.
Skew or put the national list badge on any kind of perspective rendering.
Tile or create any type of pattern with the national list badge.
Alter or amend the language on the national list badge.