Unlock performance, engagement, and growth with Great Place To Work®’s innovative platform.
We go beyond surveys—our tools turn trust into a strategic advantage that drives real business results.
Drive Effective Leadership
Equip leaders with the solutions and targeted data they need to improve team performance and create thriving environments for your people.
Accelerate Business Performance
Understand every voice in your organization to drive strategic decision-making, predict risks, uncover innovation opportunities to increase Revenue Per Employee and profitability.
Measure Metrics That Matter
Go beyond engagement— Our Trust Index™ quantifies how trust influences key KPIs like retention, agility, and productivity to track success and progress over time.
Drive Effective Leadership
Equip leaders with the solutions and targeted data they need to improve team performance and create thriving environments for your people.
Leadership Insights
Empower Every Manager
Heatmaps
See What Matters Fast
Equip leaders with the data they need to lead better.
With Manager Access, leaders get visibility into their team’s experience—and the power to improve it.
What you get:
- Actionable insights tailored to each leader
- Accountability across leadership levels
- Targeted development to boost team performance
Visualize trends at a glance.
Heatmaps highlight strengths and challenges across teams, departments, and demographics—so you can act where it counts.
What you get:
- Instant visibility into performance trends
- Focused insights for leadership action
- Smarter, faster decision-making
Accelerate Business Performance
Understand every voice in your organization to drive strategic decision-making, predict risks, uncover innovation opportunities to increase Revenue Per Employee and profitability.
Global Surveys
Scale Trust Worldwide
Multi-Demographic & Experience Filters
Dive Deeper
Pulse Surveys
Stay in Sync
Certification & Recognition
Celebrate Success
Collect feedback across borders with ease.
Our multilingual platform supports over 70 languages, ensuring a seamless experience for global teams.
What you get:
- Inclusive surveys for a diverse workforce
- Localized insights with centralized data
- Streamlined global operations
Understand every voice in your organization.
Segment results by age, gender, tenure, location, and more to uncover the unique experiences of your workforce.
What you get:
- Rich, segmented analysis for deeper insights
- Visibility into diverse employee experiences
- Data-driven decisions that drive inclusion For All.
Track sentiment in real time.
Pulse Surveys help you respond to change, follow up on feedback, and stay connected to your people throughout the year.
What you get:
- Timely insights into evolving employee needs
- Agile responses to emerging trends
- A culture of continuous improvement
Inspire your people and attract top talent.
Great Place To Work Certification™ boosts morale, enhances your brand, and shows the world you put people first.
What you get:
- A globally recognized badge of excellence
- Increased retention and engagement
- A magnet for top-tier talent
Measure Metrics That Matter
Go beyond engagement — Our Trust Index™ quantifies how trust influences key KPIs like retention, agility, and productivity and tracks your success and progress over time.
Custom Surveys
Listen With Purpose
Benchmarking
Measure What Matters
Employee Comments
Hear the Why
Tailor your listening strategy to what matters most.
From open-ended questions to dynamic branching, our custom survey tools help you gather feedback that’s relevant and actionable.
What you get:
- Personalized surveys with multiple automated reminders to boost engagement
- Insights aligned with your strategic priorities
- Higher-quality feedback from targeted questions
Track your progress against the best.
Our global and industry benchmarks help you set realistic goals and measure cultural growth over time.
What you get:
- Access to data from 20M+ employees worldwide
- Year-over-year trending comparisons to show company progress
- Contextualized insights with comparisons to industry competitors
Go beyond the numbers.
Confidential and de-identified employee comments add context to your data, helping you understand what’s working, what’s not, and why.
What you get:
- Nuanced insights into employee sentiment
- Authentic testimonials for branding and recruitment
- Clear direction for strategic improvements
Feature Comparison
| Feature / Benefit | Great Place To Work | Other Culture Survey Providers | |
|---|---|---|---|
| Scientific model and methodology for measurement | Trust over engagement. Scientific approach informed by 30+ years of data. GPTW Certification is earned through trust, validated by rigorous methodology, not simply customer NPS or survey adoption. “While others measure engagement, we measure the foundation of all high performance— trust. And our data proves that trust is the leading indicator of financial and cultural success.” “Innovation doesn't start with AI—it starts with inclusion and trust. We measure the culture that makes innovation possible.” |
Not measuring trust | |
| Credible data set | Largest data set in the world – add data points, customer count, who, etc + Global, Industry, EE Segments. |
Data sets are not as rich limited data volume, less established/ immature/ more variable. Comparisons less stable in the short term. some competitors aren't able to use/show aggregated data from their customers like we do (the survey data belongs to the customer - not the vendor) |
|
| Benchmarks from the world’s best companies | Informed by data from the world's best and most recognized companies Updated annually with millions of data points |
Not pulling from data that can give the richest most well-informed context | |
| Multi-view demographics | — | DO OTHER COMPETITORS HAVE THOSE? Culture Amp is coming | |
| Global Recognition (maybe this is combined with community) |
Fortune lists Other recognition Certification with us doesn’t just improve culture—it becomes part of your employer brand. Great Place To Work is not just a survey—it’s a global badge of excellence. |
Do not have the globally recognizable stamp of known approval to support your employer brand | |
| Global Community | Certification Nation Day Participation Join a global movement of certified companies to spotlight culture and celebrate your people. |
Do not have the same brand equity for global brand recognition | |
“Through the feedback that we get [via the Great Place To Work Trust Index Survey], we codesign a variety of benefits and support.”
DJ Castro
EVP, chief human resources officer at Synchrony
(Customer since 2015)
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