Better leaders. Stronger teams. Better business performance.
Great Leader Lens turns employee feedback into personalized, research-backed guidance that helps every leader understand where to focus, what to do next, and how to improve team performance.
The business impact of more effective leadership
View research sources
Leadership impact (70%): Gallup. Managersinfluence 70% of the variance in team engagement/the employee experience.
Revenue per employee (8.5x): Great Place To Work® analysis of the 2025 Fortune 100 Best Companies to Work For®. High-trust companies average 8.5x the revenue per employee of the typical U.S. company.
Leadership action results (73%): Wellstar Health System customer case study, Great Place To Work®. After acting on Trust Index™ Survey data, 73% of Wellstar leaders increased or maintained high trust scores, with an average increase of 21 points.
Explore Great Leader Lens
Give every leader the insights, priorities, and personalized guidance they need to strengthen their leadership, build higher-performing teams, and drive better business results.
Team insights
See your team's Trust Index™ results, uncover patterns in employee feedback, and understand the experiences shaping trust, engagement, and team performance.
AI-powered leadership guidance
Get practical, personalized recommendations grounded in more than 30 years of Great Place To Work research, with clear steps to help you become a more effective leader.
Personalized leadership priorities
Identify the specific leadership behaviors and opportunities that will make the greatest difference for your team, based on its unique feedback.
Leadership progress
See what's working and where to improve. Track changes in your team's feedback over time, evaluate the impact of your actions, and identify opportunities to keep improving.
Introducing Great Leader Lens
From insight to leadership action
Make leadership development faster, easier, and more effective.
Great Leader Lens helps organizations move beyond traditional action-planning processes, empowering managers to take ownership of their development while reducing the time and resources required to support them.
Accelerate leadership development
Scale leadership effectiveness
Improve employee engagement & retention
Reduce the burden on HR
“The data and guidance from Great Place To Work have helped us build strong, effective strategies. But we always wrap them in love — because even the best strategies fall flat if team members don’t feel they're delivered with care."
Tria Deibert
SVP, Culture and Team Member Wellbeing, Hackensack Meridian Health
“The Trust Index Survey shows our leaders firsthand how their actions have a tangible, positive impact.”
Samantha Ros
Director of Team Member Engagement,
Wellstar Health System
“I can’t tell you how big of an effect Great Place To Work has had on Trek. You can go leader by leader. The best leaders have the best Great Place To Work scores.”
John Burke
CEO at Trek Bicycle
“There was a disconnect between how we thought we were performing versus the employees' actual experience — we needed the data to highlight this gap for us.”
Annette Alexander
Chief People Officer, WP Engine
Start activating every leader.
The Trust Index Survey helps you understand what employees are experiencing. Great Leader Lens helps every leader know exactly what to do next.
Together, they transform employee feedback into meaningful leadership action—and power the Great Place To Work Effect.
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Common questions about Great Leader Lens
Great Leader Lens is an AI-powered leadership experience from Great Place To Work that turns employee feedback into personalized, research-backed guidance. It helps managers understand their teams, identify opportunities for improvement, and take meaningful action to become more effective leaders.
Traditional leadership development often relies on standardized training, workshops, and coaching. Great Leader Lens complements these approaches by providing guidance based on each leader's own employee feedback, making leadership development more relevant, practical, and connected to everyday team experiences.
Great Leader Lens uses Trust Index results to help leaders understand how employees experience their workplace. It identifies relevant strengths and opportunities and translates those findings into personalized recommendations for improving leadership effectiveness.
Great Leader Lens uses AI to translate employee feedback and Great Place To Work's research into practical leadership guidance. Rather than simply presenting survey results, it helps leaders understand what they can do to improve their teams' experiences.
Great Leader Lens is designed to make leadership development more scalable without requiring HR to create individual action plans or coach every manager. Leaders receive personalized guidance directly, allowing HR to focus on broader organizational priorities.
Organizations can use Trust Index results and subsequent employee feedback to evaluate changes in trust, engagement, and workplace experience. These findings can be considered alongside business measures such as employee retention and team performance to assess progress over time.