It All Comes Down to Trust
Decades of research shows workplaces with high-trust cultures see higher levels of revenues, innovation, customer and patient satisfaction, employee engagement, organizational agility, and more. Great Place to Work Certification is built to help you get in the trust game.
How it Works
Great Place to Work Certification gives you valuable data about the current state of your workplace culture, plus qualifies you to compete for 20+ Best Workplaces lists.
Survey Your Employees
Select a 2-week period to launch our industry-proven Trust Index™ Survey.
Complete Culture Brief
Provide details about your company’s programs and practices on our Culture Brief.
Analyze the Results
We’ll provide an in-depth analysis and determine if you’ve met the certification threshold—a 70% average Trust Index™ score.
If you meet the Certification threshold, tell the world and enhance your employer brand.
You’ll be automatically considered for all of our Best Workplace lists for 12 months.
Better for Business
Know What’s Working
Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.
Grow Your Bottom Line
A healthy culture means a financial advantage in a competitive marketplace – Certification tells investors, candidates and vendors that you’re a safe bet.
Earn National Acclaim
Great Place to Work – Certified ™ companies have a chance to steal the spotlight by ranking on one of our 20+ Best Workplaces lists produced annually with Fortune, including the Fortune 100 Best Companies to Work For®.
Grow Your Brand
Brand yourself as a company that cares and wins customers’ attention and loyalty. Our Certification Program gives you the marketing resources to build brand recognition and the actionable insights to drive real business results.
Upcoming Award Deadlines
All Great Place to Work®- Certified companies have the chance to earn a coveted spot on one of our 20+ Best Workplace Lists, produced annually with Fortune. Once you’re Certified, we’ll automatically consider you for all upcoming lists in the next 12 months.
Brand yourself as a nationally-ranked top workplace and watch as new customers and recruits rush in.
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How We Support You
Easy access to experts and tools to get the most out of our Certification Program.
With FAQs, tutorials, and best practices
Any time via email and chat, and phone during business hours
To help you transform your organization
For guiding employees through the survey process
To tell the world your business is a uniquely great place to work
"Great Place to Work has had a great impact to our organization. We've experienced a growth over the last two years of about 13%."
Chief Innovation Officer, Inspirien.
"We work in a high-trust environment so we extend that trust to our customer, prospects, partners, and each other. The benefits from that are contagious."
VP of Leadership and Organization Effectiveness, Workday.
"These organizations are more profitable than their peers, and that's no coincidence. There's a definite correlation with building that trust."
Audit Partner, EKS&H.
Why Great Place to Work?
Data Library Like No Other
Unparalleled benchmarking data and best practices from leading companies around the world.
Industry-Proven Research Methodology
Our Trust Index® Survey is taken by millions of employees annually, and our Great Place to Work® Trust Model ® has guided research on workplace culture for decades.
Decades Of Expertise
30 years experience in culture research and consulting.
We Practice What We Preach
We’re business-minded people at a mission-driven company. We know what it takes because we live it.
Our partnership with Fortune means our customers get spotlighted in national press.
Culture For All
Unlike many of our competitors, we offer affordable solutions for small business too.