The Trust Advantage: How Growing Companies Turn Their People Into Their Edge
Live digital event
October 29, 2026
9:00 - 11:00 AM PT
Today's leaders can't afford to guess.
As companies grow, the cost of not knowing where trust is strong, where leadership is breaking down, and whether your culture is helping or hurting performance becomes more critical every quarter.
- Where is trust helping performance thrive, and where is it breaking down?
- What is that costing your business right now?
- Are you leading with data, or leading with assumptions?
Join Great Place To Work for a live, interactive digital experience built to help leaders connect trust, leadership effectiveness, and employee experience to measurable business outcomes. Hear from organizations putting trust into action and get practical guidance you can apply immediately.
What you’ll experience:
Learn from the #1 workplace on the 100 Best Companies to Work For list
Go behind the scenes with Synchrony, the #1 company on the 100 Best Companies to Work For list, and hear how they’ve created an environment where trust drives a resilient, high-performing organization, and how they bring that same commitment to their customers.
Explore real-world strategies from growing companies
Visit interactive booths featuring growing companies like ATC and Mosaic and hear how leaders are getting executive buy-in, connecting employee experience to business priorities, and using trust data to strengthen leadership and drive stronger business results.
Get direct access to Great Place To Work Culture Coaches
Join live conversations with our Culture Coaches focused on the challenges and untapped opportunities facing growing organizations. Participate in dedicated conversations by company size and get practical perspectives you can apply to your organization.
Explore the research behind high-trust organizations
Bring your questions for a Live Q&A with our experts on research from Great Place to Work Certified companies, showing the connection between high-performing leaders, trust, and outcomes like innovation, productivity, talent attraction, and revenue growth.
What you’ll learn:
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Why leadership effectiveness belongs in the revenue conversation. See how high leadership effectiveness connects to 7.5x higher revenue growth in small businesses and 3.4x higher revenue growth in medium-sized businesses.
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How trust helps growing companies compete for talent. Learn why Great Place To Work-Certified™ companies attract 10x more interest from job seekers, and what that says about the employee experience they've built.
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Which business outcomes move when employees trust leaders. Explore research showing how high-trust leadership connects to innovation, customer satisfaction, agility, and productivity.
- How to turn employee insight into focused action. Learn how leaders can use trust data, benchmarks, and coaching to see where trust is strong, where it’s at risk, and what to do next.
Why Trust Matters
When comparing Certified companies in the top and bottom quartiles of workplace experience, stronger employee experiences are associated with significantly higher revenue growth.
10x
More people want to work for Certified companies
7.5x
Higher revenue growth for small businesses with highly effective leadership
3.4x
Higher revenue growth for medium-sized businesses with highly effective leadership
Featured Speakers
Julian Lute
Insights & Innovation Strategist
Great Place To Work
Claudine Hoverson
SVP, Chief Talent Strategy Officer
Synchrony
Katie Monfre
Organizational Change Management & Communications Leader
ATC
Lori Lorenz
EVP & Chief People, Culture & Customer Officer
ATC
Trust is no longer just a culture metric
The strongest organizations are using trust as a competitive advantage to attract talent, develop high-performing leaders, improve employee experience, and drive measurable business results.
Join Great Place To Work®, Synchrony, and American Transmission Company to learn how your organization can do the same.