Turn Employee
Trust Into Business Advantage
Earn independent, employee-backed recognition that validates your workplace and gives employees, candidates, customers, and the market credible proof of the culture you’ve built.
Recognition You Earn. Credibility You Can Use.
Great Place To Work Certification isn't bought or self-declared. It's earned through confidential employee feedback and backed by more than 30 years of workplace research.
Independent Validation
Earn credible, third-party validation that your workplace meets the Great Place To Work standard, based on what your employees actually experience.
Powered by Employee Feedback
Your employees determine whether you earn Certification through the Trust Index™ Survey, our research-backed measure of trust and workplace experience.
Value Inside and Outside Your Organization
Give employees something meaningful to be proud of and give the market credible proof that your workplace is what you say it is.
Ready to get Recognized?
See what it takes to earn Great Place To Work Certification™ and turn employee trust into credible proof of a great workplace.
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Behind Every Badge Is a Better Business
Great Place To Work Certification recognizes organizations that have built high-trust workplaces. Our research shows these workplaces consistently stand apart on outcomes that matter to both people and businesses.
High-Trust Workplaces Perform Differently
High-trust workplaces create the conditions for people to contribute, innovate, and perform at their best.
19%
higher cumulative stock market returns than the market average since 2020.
85%
of employees at Certified companies say people are willing to give extra effort, compared with 59% at typical workplaces.
Source: FTSE Russell. Cumulative returns on Great Place To Work Certified™ companies outperformed the market average by 19 percentage points since 2020 (vs. the Russell 1000).
Returns shown are hypothetical and for analysis purposes only. Past performance is no guarantee of future results. Great Place To Work® analysis of 1.3M+ Certified employee survey responses (2024) vs. 5,000+ employees in the 2025 U.S. Normative study.
Image courtesy of Synchrony
Turn Employee Trust Into Credible Proof
Certification gives you an independent, employee-backed signal that your workplace is worthy of recognition. It also opens the door to Best Workplaces™ recognition, including some of the world's most respected workplace lists.
Disclaimer: Recognition requires meeting eligibility requirements,
and that Fortune/PEOPLE lists are published in partnership with those outlets.
Image courtesy of IHG Hotels & Resorts
Give great people more reasons to stay
A high-trust culture doesn't just attract people. It helps keep them.
Certified companies experience about half the voluntary turnover of the typical U.S. workplace.
Certification also gives employees something meaningful to celebrate: independent recognition that their workplace experience is among the best.
Source: Great Place To Work® and U.S. Bureau of Labor Statistics (2023). Certified™ companies average 12% voluntary turnover vs. 32% for average U.S. companies, all industries.
Image courtesy of Progressive
Give Candidates a Reason to Believe You
Candidates hear plenty of employer promises. Certification gives them something different: independent recognition based on what employees actually say about working at your company.
76% of job seekers prefer a Great Place To Work Certified™ company.
Source: Great Place To Work® 2023 U.S. workforce market study.
Image courtesy of American Express
More Than a Badge
Certification is more than recognition. It starts with understanding your workplace and gives you the intelligence, validation, and opportunities to keep building from there.
Employee Feedback
Hear directly from your employees through the Trust Index™ Survey, our research-backed measure of trust and workplace experience
Workplace Intelligence
Turn employee feedback into insights about where trust is strong, where opportunities exist, and how your workplace compares with others.
Certification
Meet the Certification threshold and earn independent, employee-backed recognition of your workplace culture.
Best Workplaces™ Lists
Certification opens the door to Best Workplaces recognition, giving leading workplaces opportunities for even greater visibility and distinction.
Frequently Asked Questions
Great Place To Work Certification is independent workplace recognition earned through confidential employee feedback. Organizations earn Certification when their Trust Index™ Survey results meet Great Place To Work's research-backed standard for a great employee experience.
Certification gives employees, candidates, customers, and other stakeholders a credible signal that your workplace culture has been validated by the people who experience it every day.
The cost varies depending on your company size and the specific services chosen. Contact our team for a tailored quote.
Your Certification is valid for 12 months. If your workplace meets participation requirements for our lists, once Certified, your company will be automatically considered for all the Best Workplaces lists that you’re eligible for over the following 12-month period.
Great Place To Work Certification gives organizations independent, employee-backed validation of their workplace. It turns employee trust into a credible signal that can strengthen reputation, build employee pride, support talent attraction and retention, and create opportunities for Best Workplaces™ recognition.
Unlike recognition based on an application or company claims, Certification is earned through confidential feedback from the people who experience your workplace every day.
In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.
These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research to outperform their competitors in recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.
Our Trust Index™ Survey platform is designed to support a wide range of feedback collection needs. You can use it to gather insights from various groups across your organization — whether you’re running engagement surveys, onboarding feedback, pulse checks, or other internal assessments. This flexibility allows you to include different types of workers depending on your goals, such as contractors, interns, or even franchise employees in some contexts.
However, the criteria for Certification eligibility are more specific and must be followed closely. If you’re unsure how to best capture feedback from various populations within your organization, or if you have any other questions, our team would be more than happy to talk to you.
To be eligible for Certification, you must include all individuals who are legally employed by your company, paid directly by your company, and classified under one or more of the following at the time of survey launch:
- Employment status: All part-time and full-time employees
- Job roles: Including the CEO and all levels of staff
- Locations: All company locations
- Union status: Both union and non-union employees
- New hires: Including those from mergers or acquisitions
- Remote workers: Telecommuters and those working from home
- Employment type: Seasonal, casual/per diem employees, interns
- Age: Employees under 18, as permitted by local laws
Important: Failure to include any eligible group — whether intentionally or inadvertently — or failure to invite the required number of employees will result in disqualification from Certification and Best Workplaces™ list eligibility.
Do not include individuals who are not legally employed by your organization at the time of survey launch, such as:
- Contractors: Employed by another company or self-employed. These individuals should be surveyed by their legal employer.
- Furloughed employees: Temporarily not working and not expected to perform any duties during the furlough period.
- Franchise workers: Typically employed by the franchisee, not the franchisor. Only include them if they are legally employed by your company.
Great Place To Work Certification is based on confidential employee feedback, not an application written by the company. Employees complete the Trust Index™ Survey, and organizations that meet Great Place To Work's Certification standard earn recognition. That makes Certification independent, employee-backed validation of the workplace experience.
Turn the Workplace You've Built Into a Business Advantage
Earn independent, employee-backed recognition that validates your workplace, strengthens your reputation, and gives the world a reason to believe you're a great place to work.