Turn Your
Workplace Into
a Competitive
Advantage
Your employees are your most credible brand advocates. Great Place To Work® helps you turn their experiences into trusted recognition that attracts top talent, builds employee pride, and strengthens your reputation with candidates and the broader market.
The Talent Advantage of a Great Workplace
76%
76% of job seekers say they'd prefer to work at a Great Place To Work Certified™ company.
Source: Great Place To Work® 2023 U.S. workforce market study.
10x
Job seekers are 10 times more likely to choose a company when they know its employees Certified it as a great workplace.
Source: Great Place To Work® 2023 U.S. workforce market study.
5x
When employees think their company is a great workplace, they're 5 times more likely to recommend it to others.
Source: Great Place To Work® analysis of 1.3 million U.S. employee survey responses (2023 Certified companies).
“Getting Certified has really helped us to become an employer of choice, because it shows that we care. It shows that we are actively working towards a culture of trust. We care how we are viewed internally, by external competitors and by the world.”
Build an Employer Brand That Stands Out
Discover how Great Place To Work recognition can help you attract talent, strengthen employee advocacy, and build a more credible employer brand.
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Make Your Employer Promise More Credible
Great Place To Work Certification™ provides independent, employee-backed proof that your workplace delivers on its promises. Give candidates a trusted reason to choose your organization and employees a reason to feel proud.
Stand Out Among the Best
Best Workplaces™ Lists recognize organizations that stand out for their employee experience. For qualifying companies, this distinction can elevate your employer brand and increase visibility among the talent you want to attract.
Put Your Recognition to Work
Make your Certification and Best Workplaces recognition part of the story you tell candidates, employees, and the market.
- Attract talent: Feature your recognition across job postings, career pages, recruiting campaigns, and candidate communications.
- Build your reputation: Showcase your achievement through social media, digital campaigns, and corporate communications.
- Activate employee advocacy: Give employees something meaningful to celebrate and share, amplifying your employer brand through the people who know it best.
See the Impact of a
Recognized Employer Brand
FAQs
Employer branding is how an organization communicates what it’s like to work there. A strong employer brand reflects the actual employee experience and helps candidates understand what they can expect from the workplace.
Great Place To Work® helps organizations build their employer brand on independent, employee-backed validation. Great Place To Work Certification™ and Best Workplaces™ recognition provide credible proof of your workplace that can be amplified across recruiting, careers pages, social media, communications, and other employer brand channels.
Employer recognition provides credible, third-party validation of your workplace. Employer branding is how you communicate and amplify that proof to employees, candidates, and the broader market. Recognition is the proof. Employer branding is how you put that proof to work.
Your employer brand can influence whether candidates consider your company, whether employees feel proud to work there, and how your organization competes for talent. The strongest employer brands are credible, consistent, and grounded in the real employee experience.
Certification gives candidates and employees independent validation based on feedback from your workforce. Organizations can use their Certification across recruiting campaigns, careers sites, job postings, social media, internal communications, and other channels to strengthen the credibility of their employer brand.
Best Workplaces™ recognition provides an additional third-party signal of an exceptional employee experience. It can help differentiate your organization in a competitive talent market, increase visibility, strengthen employee pride, and reinforce your reputation as a great place to work.
Ready to Stand Out as an Employer of Choice?
Discover how Great Place To Work Certification and recognition can help you build a stronger employer brand.
