Six Strategies for Attracting Talent: Strategy #6

Attract talent by making your company’s culture a selling point.

Never underestimate the power of your company’s culture to attract and retain great people. Think of the culture of your company like the personality of a person—the ones that inspire, engage, motivate and genuinely care will always draw crowds of like-minded people.

Greatness Begets Greatness

As iron sharpens iron, a great culture challenges people to become their best. It gives them the opportunity to grow their talents and to make lifelong friends of the people who share their passion, talents and skills. If your company has worked hard to create a culture you know great people would love to be a part of, don’t be shy; showcase it shamelessly at every opportunity and you may just find the employees you are seeking will actually come searching for you.

Spread the Love

Some of the ways that the 50 Best Small & Medium Workplaces share their culture with others include:

  • Regularly posting photos of fun company events and community service projects on their main website and intranet, as well as in publications such as newsletters, emails, local papers, trade magazines, and more.
  • Posting short and engaging videos of employees candidly sharing why they enjoy working for their company and how the culture has impacted their lives, both personally and professionally.
  • Taking a creative approach to the traditional mission, vision and values statements posted on the main website and crafting culture-centric manifestos that inspire and resonate with potential employees.
  • Leveraging social media outlets such as Facebook, YouTube and Instagram to build relationships with potential candidates and clients alike, while sharing latest adventures and successes through photos and blurbs about current events.

Double Duty

Aside from telling the story of your culture in an engaging way, these practices will also serve you well as a screening tool. Now prospective hires can get a sneak preview of what it’s like to work at your company, and know if it’s a fit for them long before they ever send you a resume, much less set a foot in the door.

Download our latest Attracting Talent Whitepaper for more great practices and tips for attracting and retaining talent.