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How The Breakers Palm Beach Uses the Trust Index to Engage and Retain Hospitality Staff

Using insights from the Trust Index™ survey, The Breakers Palm Beach surpasses industry standards. They cultivate a culture that drives employee loyalty, leading to exceptional retention rates.

How The Breakers Palm Beach Uses the Trust Index to Engage and Retain Hospitality Staff

Meet The Breakers Palm Beach

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Located in Palm Beach, Florida, The Breakers is a historic, family-owned luxury resort that was founded in 1896, making it one of the oldest continuously operating businesses in the state.

With more than 2,400 team members in an industry known for high turnover and low employee engagement, The Breakers has managed to create a culture of care and well-being, with 93% of employees saying it’s a great place to work.

The company has been named one of the Fortune 100 Best Companies to Work For® three years in a row, as well as a Fortune Best Workplaces for Parents™ and Fortune Best Workplaces for Millennials™ in 2023.

Key Outcomes 

90% retention rate

By prioritizing the employee experience, The Breakers has increased its retention rate from 76% to 90% over the past decade — roughly double the hospitality industry average.

Data-driven action plans

Team leaders use results from the Trust Index Survey to develop targeted strategies, while a dedicated, internal business analytics team ensures alignment between the data and organizational goals.

98% survey participation

By maintaining transparent follow-up communication and celebrating team contributions, The Breakers reinforces that employee voices truly matter. Survey-driven initiatives are regularly shared, demonstrating how internal feedback directly inspires meaningful action.

Prioritizing employee financial wellness

Over the last decade, The Breakers has proactively identified and resolved pay structure inconsistencies, reinforcing its commitment to each team member’s holistic financial well-being. This approach includes superior compensation and benefits, as well as personalized savings programs that support associates through every stage of their career journey.

“The Trust Index Survey delivers powerful insights through an exceptional, user-friendly platform. It enables us to dive deep and precisely identify where the greatest opportunities for improvement lie.”

Pat Ciavola, director, team member development, The Breakers

Why The Breakers partnered with Great Place To Work

As part of its mission to foster a culture of care and well-being, The Breakers recognized that truly understanding its team begins with listening. After several years of conducting surveys through another provider, leadership saw the opportunity to elevate their approach by adopting deeper analytic and benchmarking tools.

“Our goal was to match the Fortune 100 Best Companies to Work For®. Starting with Great Place To Work in 2010, we've spent 15 years optimizing their data-driven resources to enhance employee experiences. Today, we proudly achieve record trust levels, proving that ongoing improvement and a people-first mindset make a difference”

Denise Bober, senior vice president & chief human resources officer, The Breakers

Challenge
Sustaining a strong employee experience in a dynamic industry  

In an industry known for low engagement and high turnover, The Breakers has consistently defied the odds by cultivating a strong people-first culture. A key part of that success is leadership’s commitment to listening — especially through ongoing employee feedback provided via the Trust Index Survey.

While The Breakers has excelled in most areas within the Trust Index Survey, comments revealed early on that there were compensation inconsistencies related to pay structure, specifically paid time off. Over time, the policies had fallen behind for a small segment of the employee population in terms of vacation time and time spent on community service.

The results prompted leadership to take immediate action and address this challenge, knowing a substantial financial investment would be required — something many organizations might hesitate to approve, especially when overall employee sentiment remains high.

Solution
Data, insights and action  

At The Breakers, employee surveys aren’t a one-time initiative — they’re part of an ongoing cycle of listening, learning, and executing. The Trust Index Survey provides clear, actionable data for leadership, while also serving as a communication bridge between the C-suite and the team.

Executives have leveraged open-ended survey comments to uncover opportunities, while customizable statements allow The Breakers to assess broader dimensions of employee well-being through tailored questions.

After each survey, the employee opinion survey (EOS) insights analytics team — comprising business analysts, the CHRO, and the CFO — conducts a deep dive into the data to identify progress and pinpoint opportunities. Managers then get access to review their team’s results and develop plans using a stop-start-continue method. These strategies are submitted for review to ensure holistic alignment.

To further emphasize and reinforce that employee voices drive change, The Breakers uses an “EOS stamp” on any initiative born from team feedback — clearly signaling to staff that their input matters.

The impact of these changes is evaluated through subsequent surveys, creating a continuous loop of feedback and improvement.

Outcome
C-suite buy-in for employee experience

Securing executive support and financial investment for employee experience initiatives is often one of HR’s biggest challenges.

In contrast, The Breakers benefits from strong alignment — fueled by clear insights from the Trust Index Survey and a close, ongoing partnership between HR and finance.

Through the continuous feedback loop, the CFO and CHRO regularly review employee comments — whether they highlight a missing benefit or raise concerns about compensation — and jointly prioritize actions based on both impact and cost.

This collaborative, data-driven approach has led to meaningful, organization-wide improvements that reflect what matters most to the team.

A decade of progress: Elevating pay through employee feedback

One of the most transformative outcomes of The Breakers’ long-term commitment to employee experience has been compensation.

Following their 2013 Trust Index Survey results, which revealed inconsistencies related to pay structure, specifically paid time off, the company launched a living wage program. Ten years later, in 2023, that commitment paid off — literally — with the average hourly wage rising to nearly triple the federal minimum and 67% above Florida’s state rate.

For teams aiming to secure C-suite support, the key is to start with the outcome and work backward. When you frame your case in terms that executives better understand — data, benchmarks, and business impact — you speak their language. This approach not only builds credibility, but it also strengthens the case for meaningful investment in employee experience.

“Great Place To Work does an excellent job highlighting the numbers and research. Use that data — it shows global business trends and the real impact on revenue.”

Pat Ciavola, director, team member development, The Breakers

Make well-being part of your culture

At The Breakers, employee wellness isn’t treated as a standalone program — it's woven into the fabric of the company culture. This holistic approach goes beyond physical health to include mental, spiritual, and financial well-being.

This mindset has helped prioritize pay equity and introduce benefits such as retirement planning, financial counseling, student loan assistance and legal guidance.

“Our guiding principles are rooted in doing what’s right for our team and their families. Whether it’s providing an onsite wellness clinic that includes physical and mental health coaching — or ensuring every employee received pay during our brief COVID-related closure — we remain committed to supporting our people in meaningful and lasting ways.”

Denise Bober , senior vice president & chief human resources officer, The Breakers

The power of perseverance

When juggling a full to-do list, making the case for C-suite support can feel overwhelming. But The Breakers proves that persistence pays off — especially in a competitive industry like hospitality, where standing out as an employer of choice is essential.

“If you’re not the best person to ask the CEO/CFO for a significant investment to support employee well-being programming — then determine who is. Find your influencer. If you truly believe in the cause, you have to persevere and stay true to your values.”

Denise Bober, senior vice president & chief human resources officer, The Breakers

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