Congratulations!
This is huge.
It's official — your company is now Great Place To Work® Certified™ for the next 12 months. This achievement required courage and vulnerability, and it’s a big deal. Beyond helping you attract and retain talent, you're joining a global movement that’s transforming how people work and live.
Let's explore how to share your story in a way that celebrates your hard work and highlights your commitment to creating an inspiring, inclusive, and fulfilling workplace for all.
Why it matters
Certification speaks volumes.
Here’s what it says about your company
Your employees said it, not us
Certification means that the voices of your team are integral to your company. It provides a rare, unfiltered perspective, directly from the source, that’s not always easy to hear. It’s the most authentic kind of employee endorsement available.
You live your values
When everyone is united under a common mission, your vision naturally aligns with your business goals, creating a powerful connection between what you stand for and what you achieve. This is employer branding done right, from the inside out.
You’re part of a global movement
Certification goes beyond your company walls—it impacts our lives and communities. Fairness and opportunity aren’t just about one certification; it’s about all of us. Companies like yours are setting a new standard for consistently positive work experiences for all. Your commitment demonstrates that you know this is essential to your business success.
Where to download
Access your badge
Now that we’ve covered how to (and how not to) use your badge, let’s get promoting! Access your badge via your customer portal and toolkit.
Questions?
Please contact support@greatplacetowork.com
We’ve made it easy for you to share your story with free Canva templates ready for download. Just add your badge and logo, and you're set to use these assets on your website, social media, or anywhere else you want to showcase your Certified brand.
Certification
Nation Day
Great workplaces come together online to celebrate their people–first cultures.
How to share
Let’s shout it from the rooftops
Be proud. Own your badge. This is about more than just business — it’s a chance to showcase what makes your workplace truly special. Celebrating your team’s hard work and achievements highlights the unique culture you’ve built together. And it will help you attract the best talent from all demographic groups and more customers, differentiating you from your competitors.
- Use your badge in both old and new applications with high brand visibility.
- Your badge represents your culture. Incorporate it in a way that reflects the heart of your brand and feels authentic.
- This is a story about Certification. Please borrow any of the language on this page that inspires you!
Tell the story behind Certification
The badge itself shows you’re Certified, so there’s no need to state it outright. Instead, use headlines to tell how you earned it and why it matters. Together with the badge, your copy creates a more compelling message.
Leverage your brand
Look for opportunities to weave in your brand’s core values and unique tone of voice. Tell the story of your culture, the unique environment you’ve built, and what sets you apart.
Make Certification contagious
The more people recognize and value Certification, the greater the impact it has on your business. Spread the word about your journey and inspire others to join the Certification movement.
Sample copy
CTA for top talent
Become a part of something great.
Great is worth it. Join us.
Great works here. Join our team.
We’re all in on trust. Join us.
Brand values & culture
One team. One mission.
Trust, pride, and camaraderie for all.
United by purpose.
People are at the center of everything we do.
Our team has spoken and it’s official.
We’re Certified “Because…”
Because we earned it.
Because our people said so.
Because we listened.
Because we trust each other.
Because we care about each other.
Because we show up for each other every day.
Because we are brave enough to listen.
Because people matter.
Because our people are worth it.
Because we’re willing to have the tough conversations.
Because people matter as much as profits.
Certification language rules
When discussing your Great Place To Work Certification, please use the following guidelines.
Correct first use
We are proud to be Great Place To Work® Certified™.
We are a Great Place To Work Certified™ company.
COMPANY has earned Great Place To Work Certification™.
Incorrect first use
COMPANY is a Certified Great Place To Work.
COMPANY is Certified™ as a Great Place To Work.
Correct later use
COMPANY is a Certified company.
COMPANY is now a Certified great workplace.
COMPANY is proud to be Certified by Great Place To Work
Incorrect later use
COMPANY is a Great Place To Work.
We are Great Place To Work-Certified.
How to use it
Certification badge guidelines
When using the Certification badge, you also agree to our terms & conditions. The Certification badge is protected under trademark rights by Great Place To Work and should always be shown with a TM symbol.
Specifications
Your Certification badge is specialized to your workplace with variable content that localizes your badge specific to your organization’s validation period and country of operation. Without this content, it’s not a valid badge. Certified in more than one country? Need it in a specific language? Not a problem. Check your toolkit.
Clear space
You’ll want to make sure everyone can see your badge. We’ve created a helpful guide to keep a minimum clear space around the badge. This area is equal to 1/3 of the width and should scale proportionally with the badge.
Color variations
Primary Option
The promotion of this great achievement calls for a full-color badge in most instances. Whether digital or print, we’ve got the right file for you. Below you can find the specific color breakdowns to make sure your badge is reproduced accurately.
GPTW Red |
Navy |
| Pantone: Red 032C R 255 / G 022 / B 040 C 000 / M 098 / Y 089 / K 000 Hex #FF1628 |
Pantone: 662C R 000 / G 033 / B 113 C 100 / M 094 / Y 025 / K 019 Hex #002171 |
Alternate options
In cases where reproducing a full-color badge is not feasible for merchandise, we offer the option to use a one-color version in either black or white. These alternative color files must be requested and will be provided on an as needed basis.
One-color black
R 000 / G 000 / B 000C 000 / M 000 / Y 000 / K 100
Hex #000000
One-color white
R 255 / G 255 / B 255
Hex #FFFFFF
No grayscale version
Do not convert the full color badge to grayscale. Instead please request a black or white version.
Color modes + file formats
RGB vs. CMYK
Simply put, RGB is the color mode intended for screen displays, while CMYK is the color mode intended for printing with ink. We export Certification badges in a variety of file formats and color profiles, so you have exactly what you need to promote in any application you’d like.
The color mode is often predefined by the file format, but can sometimes be changed or accidentally overridden. For further guidance on which file format to use for your end-use case see the file format section below.
PNG
- Web friendly
- RGB color mode
- Raster format
- Unscalable
- Transparent background
JPG
- Can be web or print friendly
- Can be RGB or CMYK
- Raster format
- Unscalable
- Opaque background
SVG
- Web friendly
- RGB color mode
- Vector format
- Scalable
EPS
- Print friendly
- CMYK color mode
- Vector format
- Scalable
Misuse
We try to make the badge easy to use for you and your workplace, but we get that not everyone has access to a design team. We understand mistakes happen, but altering the badge in any way can harm the credibility of your badge, and nobody wants that. We’ve listed a few things here that you’ll want to avoid.
No replacement
The Great Place To Work logo is strictly prohibited for use by any organization and should never be used as a replacement for your Certification badge.
No content alterations
Do not try to change the badge’s styling or placement, or create an unapproved combination of variable or invariable content.
No shape alterations
Do not alter the overall footprint or containing shape of the badge.
No color alterations
Do not alter the color or use any other non-approved color variations of the badge.
No effects
Do not add a drop shadow, outer glow, or any other effects to the badge.
No distortions
Do not stretch or distort the badge in any way.
