Certification Nation Day
Great workplaces come together online to celebrate their people–first cultures.
Certification Nation Day is our annual global celebration of Great Place To Work Certified™ companies.
It’s a time to recognize your commitment to building a great workplace and celebrate the people who make it all possible — your employees. Companies around the world take part by sharing on social media and hosting in-person celebrations whenever possible.
But this day is more than just a celebration.
Certification marks the beginning of an ongoing journey — one rooted in listening to employees, taking action, and continuously improving culture. Participating in Certification Nation Day is a powerful way to showcase that commitment. It boosts your employer brand, helps attract and retain top talent, and reinforces a sense of pride and belonging across your workforce.
It’s also a chance to bring your culture story to life using data.
Great Place To Work Certification unlocks access to data-driven insights that help you understand your employee experience and share the impact of your culture — fueling outcomes like higher retention, stronger recruitment, and improved performance.
Certification Nation Day
The countdown has ended
Join the global celebration, October 16, 2025
“I loved seeing the engagement on social media. It was a great opportunity for us to remind people about our Certification”
“Great idea and opportunity to continue celebrating being an employer of choice.”
“I love that companies across the world can join in from wherever they are to celebrate! Overall, it was such a fun experience, and we look forward to celebrating year after year with Great Place To Work and all Certified companies!”
“I just loved the connection to other Great Place To Work companies. It's a community.”
We make celebrating
Certification Nation Day easy!
Participation is now easier than ever with the CND Action Kit. The kit has all the essentials to make participation seamless and memorable. All you need to do is download the Action Kit, post on your social platforms and get the word out that you are proud to be part of the Certified community.
Social Post
Celebrate Certification Nation Day by posting on social media! It is a fantastic opportunity to not only recognize your company's achievements, culture, values, and stories. It's an opportunity to connect with your audience, build community, and make a lasting impression. Here are some examples of social media posts.
Employee Video Stories
Employee video stories offer an authentic glimpse into your company's culture. When employees share their experiences, perspectives, and passion for their work, and is impactful to job seekers. Here are some examples of employee video stories.
