Executive Leader Experience at
the Great Place To Work®
Brought to you by

The data is clear — the 2024 Fortune 100 Best Companies to Work For® achieved total returns of 41.6%, outperforming the Russell 1000 by a 15.6% margin.
Tailored for C-suite and executive leaders of organizations with 200 to 5,000 employees across various industries, the Executive Leader Experience equipped participants with a strategic playbook to harness the power of your people culture, providing a step-by-step guide for achieving sustained business performance.
What attendees gained:
- Masterclass with John Burke, CEO of Trek Bicycle, on how they became a global leader in the bicycle industry with approximately $2 billion dollars in revenue and earned a spot on the coveted Fortune 100 Best Companies to Work For® List for the past two years
- Insights from CEOs of Best Workplaces™ who led their companies to scale revenue through their leadership and people practices
- The opportunity to join more than 200 executives from award-winning companies to exchange ideas and deepen your understanding of how to unleash greatness within your organization
- The pre-program For All Social Impact Reception, an exclusive networking and community service event that fosters valuable connections and meaningful change in partnership with PackHope
- Full access to the For All Summit's inspiring keynotes and speakers including additional sessions focused on scaling growth as a high-trust leader
Executive Leader Experience Speakers

John Burke
CEO
Trek Bicycle

Curtis Howse
EVP and CEO, Home & Auto
Synchrony

Heather Brunner
Chairwoman and CEO
WP Engine

Asher Raphael
Co-CEO
Power Home Remodeling

Matt Spring
Senior Associate
Jefferies LLC

Michael C. Bush
Global CEO
Great Place To Work®

Rachel Barger
President, GTM
UKG

Stephen Buchman
Partner - Global Advisory Services
Great Place To Work®
Program Agenda
Monday
4:00 pm – 7:00 pm | Registration Open |
5:00 p.m. – 7:00 p.m. | Executive Leader Experience For All™ Social Impact Reception (heavy appetizers and refreshments will be provided) |
Tuesday
7:00 a.m. – 9:30 a.m. | Registration | 2L |
8:00 a.m. – 8:45 a.m. | ELE Breakfast | Jasmine Ballroom, 2L |
9:00 a.m. – 9:30 a.m. | Opening Session | Blossom Ballroom, 2L |
9:30 a.m. – 10:30 a.m. | Masterclass with CEO John Burke, Trek Bicycle |
10:45 a.m. – 11:25 a.m. | Q/A with John Burke |
11:30 a.m. – 1:00 p.m. | Networking Lunch |
1:15 p.m. – 2:00 p.m. | Financial Performance of Great Workplaces |
2:00 p.m. – 3:00 p.m. | Scaling Profitable Growth CEO Panel & Q/A |
3:00 p.m. – 3:15 p.m. | Closing Remarks |
4:30 p.m. – 7:00 p.m. | Braindate Networking and For All Welcome Mixer (refreshments will be provided) |
Program spotlight: Masterclass with CEO John Burke, Trek Bicycle
Based in Waterloo, Wisconsin, Trek designs, manufactures, and distributes premium bicycles, cycling apparel, parts, and accessories to retailers worldwide.
In this session, John shared his “CEO Toolkit” which has been developed over time and explained the importance of fostering a great place to work for all. He explained how Trek has challenged, empowered, and created accountability in each of their businesses and lessons learned along the way.