John Burke, CEO, Trek Bicycle
This insightful masterclass session delves into the core principles that drive Trek's exceptional workplace culture and explores how Trek's leadership prioritizes character and work ethic, fostering a strong and cohesive team.
In this session, John shares his “CEO Toolkit” which has been developed over time and explains the importance of fostering a great place to work for all. He explains how Trek has challenged, empowered, and created accountability in each of their businesses and lessons learned along the way.
You will learn:
- Trek's commitment to a people-centric approach, emphasizing transparency, integrity, and accountability.
- How Trek's philosophy of continuous improvement and innovation has driven excellence and is reflected in their workplace culture and success as a business.
- The key outcomes of Trek's cultural transformation, including a 24% improvement in manager communication, a 93% employee survey response rate, and significant business growth.
