Attracting & Retaining Talent in High-Trust Cultures
In 1974, Studs Terkel wrote in his famous book Working: "Work is about a search for daily meaning as well as daily bread." 1
Finding purpose at a job has always been important for human beings, yet recent studies have found that a sense of purpose in one's work is becoming an increasingly important priority. For example, one study of 18,000 Gen Y members found that a sense of purpose in one's work is actually a stronger predictor than pay as to whether they will stay at a company and recruit their friends. 2
Another found that 72% of students, as opposed to 53% of workers, consider having "a job where I can make an impact" to be very important or essential to their happiness. 3
Among the companies on the 2016 Fortune 100 Best Companies to Work For list—released today—voluntary turnover was significantly lower than non-list industry peers, companies attracted more applicants per open position, and they also reported stronger than average financial performance to boot.
What are these organizations doing differently?
This infographic and corresponding findings report reveal that in high-trust cultures, a sense of purpose and meaning are distinguishing factors for employees who say they want to work at their companies for a long time.
Learn more at:clients.greatplacetowork.com/100Best
- Studs Terkel, Working (New York: Pantheon Books, 1974)
- Job fulfilment, not pay, retains Generation Y talent. http://www.iopenerinstitute.com/media/73185/iopener_in-stitute_gen_y_report.pdf.
- Talent Report: What Workers Want in 2012.https://www.netimpact.org/research-and-publications/talent-re¬port-what-workers-want-in-2012