In Conversation with Trek Bicycle’s John Burke, President and Mark Joslyn, VP, Human Resources and Information Technology | Moderated by Michael C. Bush, CEO, Great Place To Work

"Trek Bicycles was founded 45 years ago on a spark of an idea that evolved into a culture – a shared set of attitudes, values and goals. During a critical inflection point for the company, leaders focused on the three key elements that would define Trek’s success for the decades ahead. What resulted was a new mission that’s both faithful to their founding principles and right for their future: building only products they love, provide incredible hospitality to customers, and change the world by getting more people on bikes. Success also followed because of a diversity of ideas, backgrounds, and experiences that come from all kinds of people. At Trek, you’ll often hear people say, “First who, then what.” As leaders look to people first— employees are the most important factor in their success—and then are found the position where their talents and experience can shine.

In this conversation, John Burke and Mark Joslyn reveals their learnings as leaders in the journey to becoming a Great Place To Work-Certified company, the ways Trek connects purpose to their mission for their people and share how they translate their belief in addressing systemic injustice through action, leveraging business as a force for good. "