Our Model
The Great Place To Work Model
A great workplace is one where employees trust the people they work for, have pride in the work they do, and enjoy the people they work with. To be truly great, that experience must be consistent for every employee, no matter who they are, what they do, or where they work. This consistent and inclusive experience is what we call “For All.”
Learn more about becoming a great workplace for all.
Proven performance impact:
the Great Place To Work effect
At the heart of our methodology lies the Trust Index™, a rigorously developed employee survey that has become the global standard for quantifying the ROI of workplace culture, leadership impact, and measuring the employee experience.
Companies who earn Great Place To Work Certification see remarkable business results. By using the Trust Index Survey, our customers get a benchmarked view of the key drivers of a great workplace. They gain insights to maximize employee potential, boost productivity, and improve financial outcomes.
Nearly 4x stronger financial performance
High-trust companies deliver stock performance that beats the market average, with the best companies seeing nearly 4x the returns.
15x more attractive to job seekers
In a 2023 market study, job seekers were 15x more likely to choose a company if they knew it had been Certified as a great place to work by its employees.
Half the turnover rate
Companies that embody the Great Place To Work Model report half the turnover of the typical U.S. workplace.
Increased productivity
86% of employees report giving extra effort at their jobs.
By the Numbers
Customer community & reach
22,000
Companies
20 million
Employees represented
180+
Countries & regions
“As our Great Place To Work Trust Index™ score has gone up, so has our profitability”
John Burke
CEO, Trek Bicycle
(Customer since 2010)
The science
behind becoming a
great workplace
Our model and methodology aren't just a set of guidelines — they embody a research-backed approach developed over 30+ years of studying employee experience. Born from countless hours of interviews, focus groups, and employee feedback, the Great Place To Work Model is the framework for understanding how workplace culture drives business success.
This model is continually reinforced as over 22,000 customers rely on it to collect feedback from over 20 million employees globally, in over 180 countries.
By applying this proven model, your organization can pinpoint the root causes of workplace challenges and transform into a Certified great workplace.
“We take a lot of pride in partnering with Great Place To Work. The company loves it. It's our way to continue improving and thriving together as a business.”
Annette Alexander
Chief People Officer, WP Engine
(Customer since 2016)
Great starts here
Ready to put the Great Place To Work Model to work in your organization and earn Certification?Get started by telling us a little about your company and someone from our team will be in touch soon.
“We always had a hunch that we were on to something special, but it wasn’t until our partnership with Great Place To Work that we had the data to back it up.”
Moe Rice
“It's a great idea and an opportunity to continue celebrating being an employer of choice.”
Jessica Thompson
“I just loved the connection to other Certified companies. It's a community.”
Anessa Russo
“Great Place To Work Trust Index Survey was a game-changer for our culture and our work.”
Moe Rice
“I loved seeing the engagement on social media. It was a great opportunity for us to remind people about our Great Place To Work Certification.”
Brittany Emond
“I love that companies around the world can join in from wherever they are to celebrate! Overall, it was such a fun experience, and we look forward to celebrating, year after year, with all Certified companies!”
Michelle Piccirillo
Frequently Asked Questions
The Great Place To Work Model is a research-backed framework that defines a great workplace as one where employees trust their leaders, take pride in their work, and enjoy their colleagues. It emphasizes creating a consistent and inclusive experience for all employees, regardless of role or background.
The Trust Index™ Survey is a globally recognized employee survey developed by Great Place To Work. It measures key drivers of workplace culture, including trust, leadership effectiveness, and employee experience. The results help organizations benchmark performance and identify areas for improvement.
Organizations that apply the Great Place To Work Model see improved employee engagement, reduced turnover, stronger financial performance, and enhanced employer branding. Certified companies are also more attractive to job seekers and experience higher productivity.
