Great Workplace Culture.
Greater Profitability.
One data-focused platform to build high-trust workplace cultures that boost performance, innovation, and retention.

Featured content
Great Place To Work Certified companies outperform their competitors
6%
better stock performance
15x
more likely to be picked by job seekers
2x
higher employee retention
Join the ranks of Great Place To Work Certified workplaces












Recently Certified companies
Want to love where you work? Start your search here.
Get company culture advice in your inbox.
Sign up to get the latest tips, insights, and blogs from the global authority in company culture.
RSS Namespace Documentation for Great Place to Work
Welcome to the official documentation for the custom RSS namespace used by Great Place to Work to structure multilingual content in our feeds.
Namespace Declaration
We use the gptw namespace for extended functionality in our RSS feeds, allowing us to define language-specific article versions.
xmlns:gptw="https://www.greatplacetowork.com/rss-namespace"
Custom Tags
In our RSS feeds, the gptw
namespace includes the following custom tag:
<gptw:alternate>
This tag indicates an alternate language version of a blog post. The lang
attribute defines the language of the alternate article, and the content inside the tag is the URL of the translated article.
gptw:alternate
tag will appear in the RSS feed for articles that have translations in other languages.
Example
Here is an updated example of how the gptw:alternate
tag would appear in the RSS feed for an article that has been translated into French (fr-ca) and Spanish (es-es):
<item>
<title>Example Blog Post</title>
<link>https://www.greatplacetowork.com/en/blog/example-blog-post</link>
<description>Blog post content...</description>
<!-- Alternate versions -->
<gptw:alternate lang="fr-ca">https://www.greatplacetowork.ca/fr/blog/example-blog-post</gptw:alternate>
<gptw:alternate lang="es-es">https://www.greatplacetowork.com.es/es/blog/example-blog-post</gptw:alternate>
</item>
How to Use
When consuming the RSS feed, you can check the gptw:alternate
tags to find translated versions of the blog post in other languages. The lang
attribute specifies the language of the alternate version, and the content of the tag is the URL to that version.
lang
code (e.g., fr-ca
, es-es
) when processing the feed to display the right language version.
Support
If you have any questions or need further assistance, feel free to contact us.
Great Place To Work Customer Support
Not a Customer yet? Let’s start a conversation
We want to ensure you get the best support possible. Please provide a little more information about yourself so we can connect you with the right person.