Certification
Build a culture where people thrive
Great Place To Work® Certification™ isn’t just a badge – it’s a symbol of your commitment to creating a workplace where people feel valued and engaged. And when your team feels trusted, they give their best, driving innovation and growth that sets your business apart.
Certification helps you show the world – and your team – that you’re serious about building a thriving, productive culture that fuels long-term success.
Ready to put a spotlight on what makes your company great?
”90% of our new hires said that Great Place To Work Certification was the key deciding factor in selecting IDOC.”
Great starts here
Ready to get Certified?
Tell us a little about your company and someone from our team will be in touch soon.”Partnering with Great Place To Work has allowed us to speak a common language in the industry, which has been super essential to our success as far as retaining talent and bringing on top talent.”
What is Great Place To Work Certification?
Great Place To Work Certification recognizes employers who create an outstanding employee experience.
Certification is a two-step process that includes surveying your employees and completing a short questionnaire about your workforce.
Because employee feedback and independent analysis determine the scores, Certification helps job seekers identify which companies genuinely offer a great company culture.
Certification gives employers a recruiting advantage by providing a globally recognized and research-backed verification of great employee experience.
“The Great Place To Work Certification process and all the information we get back from our employees through the Trust Index Survey has been critical to our growth”
Emily Forrester
, Senior Vice President of People & Culture at Workiva
Read more about Workiva's partnership with Great Place To Work
Join the ranks of other Certified workplaces
“Getting Certified has increased our close rate by 30%.”
Katie Evans-Reber, Chief People Officer at Wonolo
“Great Place To Work Certification continues to be a valuable asset to us in the recruiting process and beyond. Typically, our recruiting team sees about a 2x increase in applications within a month of announcing when we have received an award.”
Angela Crossman, Head of People at Noom
“Having the Great Place To Work Certification badge on our LinkedIn and our careers page has shown absolute ROI in terms of top of funnel. 27% of applicants now mention Great Place To Work when applying for jobs.”
Katie Evans-Reber, Chief People Officer at Wonolo
“People want to come and work for us because they see that we have the Great Place To Work branding and Certification.”
Madison Bernal, Chief of Staff at Bankers Healthcare
How to earn Certification
01
Survey your employees
Select a two-week period to launch the Trust Index™, our research-backed employee experience survey.
02
Complete the Culture Brief
Fill out a short questionnaire about your company culture and workforce.
Once you are Certified
Promote and celebrate your certification
Once you meet our criteria and employee feedback benchmark, you’ll earn the special distinction of being a Great Place To Work Certified company.
Once Certified, you’ll have access to a suite of employer branding tools and promotional assets:
- A custom, royalty-free Certification badge to use on all your recruiting campaigns and assets
- Digital toolkit full of social media images, press materials, shareable content and more
- Your interactive Certified company profile on greatplacetowork.com
- Certification Celebration kit with party materials
- Access to co-branded swag and more
See how it works
Watch a step-by-step walk-through of the Certification process.
Benefits of Certification
Earn more company culture awards
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Once Certified, you’ll be automatically considered for placement on 20+ Best Workplaces™ lists including the Fortune 100 Best Companies to Work For® list and the PEOPLE Companies That Care® list. One application is all you need.
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Gain the opportunity to feature in Fortune and PEOPLE as well as the Great Place To Work blog, case studies, webinars, social media, and more.
”Getting Certified has increased our close rate by 30%.”
Fill your recruitment pipeline
- Top talent can work wherever they want. Earning Great Place To Work Certification proves you’ve created an amazing employee experience and elevates your status as an employer of choice.
- More than just saying you are a great place to work – Certification is the undeniable proof that your current employees want to work for your company.
- Get Certified and get more high-quality applicants and increase your offer acceptance rate.
Know your culture strengths & opportunities
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Your Trust Index employee survey — step one in the Certification process — gives you an in-depth analysis of your company culture strengths and weaknesses. Uncover what is causing employees to leave and improve employee retention.
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See how you compare to the Best Workplaces with benchmark data.
Build company pride
- Certification builds community and inspires workplace pride.
- Strengthen what your company stands for. Certification shows you have a clear social purpose and reinforces your company’s mission, vision, and values.
