Make Trust Your Employer Brand Advantage
Build an employer brand backed by what your employees actually experience. Great Place To Work® helps you turn a high-trust workplace into credible proof that attracts talent, builds pride, and strengthens your reputation.
Turn Employee Trust Into a Talent Advantage
76%
76% of job seekers say they'd prefer to work at a Great Place To Work Certified™ company.
Source: Great Place To Work® 2023 U.S. workforce market study.
10x
Job seekers are 10 times more likely to choose a company when they know its employees Certified it as a great workplace.
Source: Great Place To Work® 2023 U.S. workforce market study.
5x
When employees think their company is a great workplace, they're 5 times more likely to recommend it to others.
Source: Great Place To Work® analysis of 1.3 million U.S. employee survey responses (2023 Certified companies).
Give People a Reason to Believe Your Employer Brand
The strongest employer brands are backed by the people who know them best. Great Place To Work Certification™ turns employee trust into credible, third-party validation, giving candidates proof of the workplace you’ve built and employees recognition they can be proud to share.
“Getting Certified has really helped us to become an employer of choice, because it shows that we care. It shows that we are actively working towards a culture of trust. We care how we are viewed internally, by external competitors and by the world.”
Build an Employer Brand That Stands Out
Great Place To Work gives you the credibility and recognition to turn a great workplace into a stronger talent advantage.
- Stand out to candidates in a crowded talent market
- Give employees a workplace story they're proud to share
- Strengthen your reputation with trusted workplace recognition
- Gain opportunities for greater visibility through Best Workplaces™ recognition
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Make Your Employer Promise More Credible
Great Place To Work gives you the credibility and recognition to turn a great workplace into a stronger talent advantage.
- Stand out to candidates in a crowded talent market
- Give employees a workplace story they're proud to share
- Strengthen your reputation with trusted workplace recognition
- Gain opportunities for greater visibility through Best Workplaces™ recognition
Stand Out Among the Best
Certification opens the door to Best Workplaces™ recognition, giving top-performing Certified companies the opportunity to be recognized alongside leading workplaces.
- Earn recognition based on what your employees say about their workplace experience
- Qualify for eligible Best Workplaces™ lists through Certification
- Stand out among leading workplaces in your industry, region, or company size
- Build additional credibility and distinction for your employer brand
Put Your Recognition to Work
Earning recognition is only the beginning. Use your Great Place To Work Certification™ and Best Workplaces™ recognition across your employer brand to reach more candidates, celebrate employees, and strengthen your reputation.
- Careers and recruiting: Give candidates credible proof of the workplace they could join
- Social and digital: Share your recognition across the channels where candidates and employees engage with your brand
- Employee advocacy: Give your people something meaningful to celebrate and share
- Employer brand campaigns: Bring trusted, employee-backed recognition into recruiting and talent marketing
See the Impact of a
Recognized Employer Brand
Build Your Employer Brand on Something Real
Your employees already know what it’s like to work at your company. Give candidates credible proof of what makes that experience great.
Listen to your employees. Earn trusted recognition. Then put that recognition to work building an employer brand people believe.
Frequently Asked Questions
Employer branding is how an organization communicates what it’s like to work there. A strong employer brand reflects the actual employee experience and helps candidates understand what they can expect from the workplace.
Great Place To Work® helps organizations build their employer brand on independent, employee-backed validation. Great Place To Work Certification™ and Best Workplaces™ recognition provide credible proof of your workplace that can be amplified across recruiting, careers pages, social media, communications, and other employer brand channels.
Employer recognition provides credible, third-party validation of your workplace. Employer branding is how you communicate and amplify that proof to employees, candidates, and the broader market. Recognition is the proof. Employer branding is how you put that proof to work.
Your employer brand can influence whether candidates consider your company, whether employees feel proud to work there, and how your organization competes for talent. The strongest employer brands are credible, consistent, and grounded in the real employee experience.
Certification gives candidates and employees independent validation based on feedback from your workforce. Organizations can use their Certification across recruiting campaigns, careers sites, job postings, social media, internal communications, and other channels to strengthen the credibility of their employer brand.
Best Workplaces™ recognition provides an additional third-party signal of an exceptional employee experience. It can help differentiate your organization in a competitive talent market, increase visibility, strengthen employee pride, and reinforce your reputation as a great place to work.