For more than 30 years, Great Place To Work® has studied what separates great workplaces from the rest. The research points to a clear connection: When leaders build trust, employees thrive, and business performance follows. This is the Great Place To Work Effect.
But how do you help every leader understand the behaviors that build trust? How do you turn employee feedback into meaningful change? And how do you make that happen across an entire organization — not just for the leaders who have access to individual coaching and development?
That’s where Great Leader Lens™ comes in.
Turning what we know into what leaders do
Great Place To Work has long helped organizations understand what employees are experiencing through the Trust Index™ Survey. That insight is incredibly valuable, but measurement alone doesn’t change a workplace.
Leaders do.
Every interaction with a manager, every decision, every conversation, and every response to employee feedback can either build or erode trust. Yet when leaders receive their Trust Index results, they often have the same question: What should I do now?
Traditional workplace platforms help leaders understand what happened. Great Leader Lens helps them know what to do next.
Powered by Great Place To Work’s trusted research, leadership intelligence, workplace data, and generative AI, Great Leader Lens transforms Trust Index results into personalized, actionable guidance for every leader. With it, every leader knows exactly what to do to build trust, strengthen their team, and grow the business.
From data to action
A leader may receive dozens of survey scores across different dimensions of the employee experience. Which ones matter most? Where can they have an impact? What should they do differently? And how do they translate an insight into an actual leadership behavior?
Traditionally, much of that work has fallen to HR. Teams analyze results, develop action plans, train managers, provide resources, and follow up to make sure something happens.
That approach is nearly impossible to scale.
Great Leader Lens puts actionable guidance directly into the hands of leaders when they need it most, so they can answer the following questions:
Where should I focus?
Considering their role and their team, Great Leader Lens helps leaders identify where their actions can make the greatest difference.
What should I do next?
Leaders receive personalized recommendations grounded in their team’s Trust Index results and Great Place To Work’s decades of research into the behaviors that build trust.
How do I keep improving?
Clear next steps help leaders move more quickly from feedback to action, take greater ownership of their team’s experience, and build continuous improvement into how they lead.
The result is faster follow-through, stronger leadership, and less reliance on HR to drive action across the organization. Now, every leader can receive guidance based on what their own employees are experiencing — not generic advice disconnected from their team.
Measure. Act. Recognize.
Great Leader Lens is a key part of the Great Place to Work platform that helps organizations build great workplaces.
Measure what employees are experiencing and understand where trust is strong and where there are opportunities to improve.
Act on those insights by giving leaders personalized guidance to build trust and strengthen their teams.
Recognize progress through Great Place To Work Certification™ and Best Workplaces™ recognition, validating and amplifying the culture you’ve built.
And then the cycle continues.
As a result, companies can turn employee insight into meaningful action and measurable progress.
That’s how organizations create the Great Place To Work Effect.
Making the Great Place To Work Effect real for every leader
Great Place To Work has spent decades identifying the leadership behaviors and workplace experiences that create high-trust, high-performing organizations.
Great Leader Lens puts that knowledge directly into leaders’ hands.
It connects what employees are experiencing with what leaders can do about it — turning the relationship between leadership, trust, and business performance from a research insight into an actionable system that helps every leader know what to do next.
Already a Great Place To Work customer? Contact your Customer Success Manager to learn more about Great Leader Lens.
Not yet a Great Place To Work customer? Talk to our team about how Great Place To Work can help you measure trust, activate better leadership, and build a high-performing workplace.
Turn culture insights into business wins
Let the Trust Index™ Survey reveal your workplace’s hidden strengths and areas for growth. Start transforming today.
