5 Corporate Community Involvement Ideas

5 Corporate Community Involvement Ideas

Giving back is good for employee morale

In celebration of Earthy Day, employees around the country contributed hours as volunteers working to make the communities where they live and work a little greener.  Great Place to Work® was proud to get in on the Earth Day action, working on a habitat rehabilitation project in San Francisco’s Presidio, and conducting a beach clean-up at Jersey Shore. 

Great workplaces know that how a company contributes to the community is an important part of employee morale and fostering pride in the company. 

Even the Great Place to Work Trust Index survey, used to select the Best Workplacesand Fortune 100 Best Companies to Work For®, asks employees to agree or disagree with the statement, “I feel good about the ways we contribute to the community.” 

At many of the Best Workplaces, employees are given generous allotments of paid time off to volunteer, company matches on charitable donations, and have built a philosophy of corporate social responsibility into the very fabrics of their businesses.

Consider these related stats from a recent 100 Best Companies list:

  • 48% offered paid time off to volunteer
  • 63% offered donation matching programs.

If you need a boost to employee morale, a community involvement project may provide a quick and simple solution.  Here are five ways you can consider getting started:

1. Team-based walks and races

Sign a team from your company up to participate in a walk or a race where the proceeds go to charity.  Getting out of the office to do something together is a great way to build camaraderie among employees.

2. Host a drive

… for food, winter coats, children’s books, etc.  Ask your employees to bring simple items to the office for donation, and watch pride grow alongside over-filled bins of goods for those in need.

3. Build philanthropy into what you already do

Integrate a philanthropic-based activity into your next strategic planning or leadership development meeting. 

Community giving is a daily practice at Panda Restaurant Group. After every transaction at Panda Express restaurants, their team members ask guests if they would like to donate to support for children's health and education.

The funds are donated through the company's philanthropic arm, Panda Cares, to local children's hospitals and various youth organizations focused on education and leadership development, serving underserved communities.

4. Broaden your base

Get your customers involved by asking them to participate in your charitable initiatives.  Getting the community involved in your community involvement will instill an even greater sense of pride in your employees.

5. Create an annual service award

Tribute an employee or employees at your company who volunteer the most hours in the community.  Even if employees are not given paid time-off to volunteer, it doesn’t mean that their colleagues and leaders shouldn’t celebrate their accomplishments.

What ways is your company involved in the community?  How do you celebrate how you contribute? If your company thinks beyond its four walls and cares about its people, nominate your workplace for a Best Workplaces award.