Validate your Employee Experience
Certification is the first step towards understanding how your employee experience stacks up and getting recognized for the great workplace you’ve built.
How it Works
Great Place to Work Certification leverages 30 years of research to quantify the current state of your workplace culture and show you how it compares to the best in the world.
Survey your Employees
Select a 2-week period to launch the Trust Index©, our research-backed employee survey.
Complete Culture Brief
Provide details about your company’s programs and practices on our Culture Brief.
Get
Certified
Meet our benchmark for Certification and you’ll be eligible for more than a dozen additional recognition opportunities.
What You Get
Certification
Recognized as Great Place to Work-Certified for 12 months.
Results & Benchmarks
Feedback from your employees and benchmarks for comparison.
Company Profile
Be seen on greatplacetowork.com as a Certified company.
Promotional Materials
Unlimited access to Certification badge and marketing templates.
Plus, the chance to be recognized on more than a dozen Best Workplace lists.
GET CERTIFIED
"We work in a high-trust environment so we extend that to our customer, prospects, partners, and each other. The benefits from that are contagious."
Greg Pryor
SENIOR VICE PRESIDENT, PEOPLE & PERFORMANCE EVANGELIST, WORKDAY
"The Great Place to Work Trust Model is the best practice bar and what we use to model and measure our culture."
Jennifer Johnston
SENIOR DIRECTOR GLOBAL EMPLOYER BRANDING, SALESFORCE
"These organizations are more profitable than their peers, and that's no coincidence. There's a definite correlation with building that trust."
Kreg Brown
AUDIT PARTNER, EKS&H
It Pays to be Great Place to Work-Certified™
Grow Your Bottom Line
A healthy culture means a financial advantage in a competitive marketplace. Certification tells investors, candidates and vendors that you’re a safe bet.
Increased Innovation
Companies that build an Innovation By All culture generate more high-quality ideas, realize greater speed in implementation, and achieve greater agility—resulting in 5.5 times the revenue growth of peers with a less inclusive approach to innovation
Attract Top Talent
It is easier to recruit new employees when you have been certified as a great place to work. We have also found retention is higher at high-trust organizations.
Know What’s Working
Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.
Earn National Acclaim
Great Place to Work–Certified companies have a chance to steal the spotlight by ranking on one of our many Best Workplaces lists produced annually with Fortune, including the Fortune 100 Best Companies to Work For®.
Grow Your Brand
Brand yourself as a company that cares and wins customers’ attention and loyalty. Certification gives you the marketing resources to build brand recognition and the actionable insights to drive real business results.
Ready to Get Started?
Certification is affordable, easy, and can be completed in as few as three weeks.
GET CERTIFIED