World’s Best Workplaces™ 2025
List badge and brand guidelines
Congratulations on earning placement on the World's Best Workplaces™ list. Below you will find guidelines on how to properly use the badge and list name when promoting this incredible achievement.
Badge Options
Great Place To Work provides 2025 World's Best Workplaces™ list badge free to you to use for all of your list promotions. Our publishing partner, Fortune magazine, has an optional list badge that you can license for a fee.
Here's what each of the list badges look like:
Provided by Great Place To Work
Standard Direction
Use World's Best Workplaces™ within all of your list content and promotional materials.
Great Place To Work badge royalty-free.
Available via PARS International
Optional: License Fortune badge & name
Use of Fortune within marketing and written content: Fortune World’s Best Workplaces™ includes Fortune badge and name within contracted timeframe; usually 6 or 12 months.
Use the correct list name
When promoting your list placement be sure to incorporate the right list name into your content.
Using our standard direction?
World's Best Workplaces™
World's Best Workplaces™ 2025
World's Best Workplaces™ in 2025
Licensing from Fortune?
Fortune Best Workplaces™
Fortune Best Workplaces™ 2025
Fortune Best Workplaces™ in 2025
Pairing list and
Certification badges
To incorporate different brand elements into promotional creative, ensure that you’re applying proper visual hierarchy. View our guidelines for detailed instructions.
*We expect that you will be listed, but sometimes things happen. Everyone is a finalist until the list is published on Thursday, November 13 at 7:00 a.m. EST. Your finalist status is strictly embargoed and you may not alert any press, conduct any media efforts, or use the list badge in any promotional material until the embargo is lifted on Thursday, November 13 at 7:00 a.m. EST.
**Any pricing for licensing the Fortune list badge and name must be conducted with and via PARS International. Great Place To Work is not liable for, nor can assist with, any agreements with Fortune or PARS.
