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Initiative

Initiative

Updated May 2023.

88%

Employees say this is a great place to work


Company Overview

About The Company

We use Fame & Flow to unlock business growth for the world’s most ambitious brands. We do this by tapping into the power of media to orchestrate a brand’s entire consumer experience, balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when they connect individuals to their unique journeys, they build customer Flow. We bind Fame & Fame to create unbreakable synergy. At the same time, we put media responsibility at the forefront, creating media plans that reflect the diversity of our communities, protect brand safety, and promote sustainability.

COMPANY SIZE

1,206 U.S.-based Employees
(Large)

INDUSTRY

Advertising & Marketing


Employee Demographics

Tenure

Company Culture at Initiative

The employee experience below at Initiative, compared to a typical company.

Learn More

88% of employees at Initiative say it is a great place to work compared to 57% of employees at a typical U.S.-based company.

  • Initiative
  • 88%
  • Typical Company
  • 57%
93%
People celebrate special events around here.
92%
I'm proud to tell others I work here.
92%
People care about each other here.
92%
When you join the company, you are made to feel welcome.
91%
Management is honest and ethical in its business practices.

Why Work at Initiative?

See what employees say about what makes Initiative a great workplace. These words are drawn from employee comments on the Trust Index™ survey.


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